TAG | blog



Blogging Tips

  1. Allow and encourage comments

    Allows a rapport to be set up with your user base, and may lead to more visitors and links to your articles

    Blogs are intended to be a two-way communication tool for both the author and the reader

  2. Give the option to add to Facebook, Twitter, etc

    Social media is a great advantage, as it allows your users to post your article and a link to their profile for all of their contacts to see, driving up visitors and interest.

  3. Categorise and tag posts

    You should get into a practice of creating and using categories to organize articles on your blog. This allows your users to jump to specific sections and areas that interest them.

    Tagging your own posts, and allowing your users to tag posts, also aids Search Engine Optimization and gives your users the ability to view popular topics without searching or having to navigate heavily around the blog.

  4. Automate posting to Facebook, Twitter, etc

    If you encourage your current customer base to join your social networking pages, you can use this as a tool to keep them updated as well as finding new business through their contacts.

    There are a number of ways to automatically publish new articles directly from your blog to your Facebook and Twitter accounts.

  5. Allow people to subscribe via email or RSS readers

    It is unlikely that your readers will constantly return to your website to check for new articles. Instead, you should provide them with a way to be automaticall updated when you post to your blog.

    RSS feeds, and associated software programs, allow you to do just that.

  6. Make posts useful but personal

  7. Somone who posts a tutorial or free advice and knows what they’re talking about are more likely to be contacted over someone who doesn’t.

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Focus on… Blog Jargon


Whether you’re new to blogging or already writing articles online, you’ll no doubt have heard a abundance of jargon terms which made you lift an eyebrow.

Don’t worry – you’re not alone. That’s why we’ve compiled a list of common blogging terms along with plain English descriptions


An Internet search engine specifically for blogs. It works by looking at the tags or keywords which authors place on their blogs. Each blog is also rated on the popularity and authority by looking at the number of inbound links, similarly to Google. (http://www.technorati.com/)

Tag Could

A visual representation of specific keywords (tags), or sometimes all of the content on a website. Important or common tags are usually displayed in a stronger typeface or larger font size. The tags are commonly linked to a search page for the specific word, allowing users to find popular articles without typing in a search query.


The virtual community of blogs on the internet, inter-connected by links to and from each blog website. When people talk of the ‘Blogosphere’, they are referring to opinion and trending topics across the vast number of blogs on the Internet.


A permanent link to an article on a blog, which remains unchanged indefinitely. As such, they are commonly used by other websites or blogs linking to an article on a specific blog. Such links invariably contain the date or time from when the article was created, as such information identifies the article more specifically than just a title.


A Content Management System is a piece of software which can be installed on a web server, allowing the administrator to manage and control a large, dynamic collection of material. There are several CMS applications which have been developed specifically for blogging purposes.

RSS / Atom

Feed formats used to publish frequently updated works, such as blog entries, in a standardized format. These feeds allow readers of blogs to ‘subscribe’ to the blog using an RSS or feed reader, updating them automatically of new articles without having to visit the website continually.


A method for an author of a post to request a notification when someone links to one if their articles. This allows blogs and their authors to communicate with each other. Linking between blogs is useful as it means conversations spanning several blogs can be easily followed by readers.

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