Focus on… Exhibitions

Create exhibitions that work

If you have the right exhibition event, with the right target customers, the right message and the right people manning the stand, then exhibitions offer a fantastic sales opportunity. Being able to identify these elements and put them into place is the challenge

Here is some advice when embarking on your next exhibition

• An exhibition should be memorable and evoke a wish to visit
• Focus your design and concept on your target audience
• Use images from your marketing literature to maintain brand consistency and message
• What you offer should be clear and interesting to the attendees. (Make it clear what product or service you are offering)
• Your stand should allow the attendee to experience the brand and shouldn’t be a sales pitch
• Even if your stand is small, make sure there is adequate lighting. For large space stands, don’t rely on expo hall to provide sufficient light
• Text should always be large enough to see from a distance and positioned so its not blocked by people standing or stand fixtures such as tables and chairs
• And finally. Make sure you have a system (paper or electronic) to capture customer details and enquiries.

Brian is our resident font of knowledge on everything relating to exhibitions. For the past 20 years he has been involved with designing, creating and managing a wide variety of different sized stands and can walk you through everything you need to do from start to finish.

Want to know more? Give us a call today to talk through your options.

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