Blogging Tips

1. Allow and encourage comments
   

   Allows a rapport to be set up with your user base, and may lead to more visitors and links to your articles

   Blogs are intended to be a two-way communication tool for both the author and the reader

   
   
2. Give the option to add to Facebook, Twitter, etc
   

   Social media is a great advantage, as it allows your users to post your article and a link to their profile for all of their contacts to see, driving up visitors and interest.

   
   
3. Categorise and tag posts
   

   You should get into a practice of creating and using categories to organize articles on your blog. This allows your users to jump to specific sections and areas that interest them.

   Tagging your own posts, and allowing your users to tag posts, also aids Search Engine Optimization and gives your users the ability to view popular topics without searching or having to navigate heavily around the blog.

   
   
4. Automate posting to Facebook, Twitter, etc
   

   If you encourage your current customer base to join your social networking pages, you can use this as a tool to keep them updated as well as finding new business through their contacts.

   There are a number of ways to automatically publish new articles directly from your blog to your Facebook and Twitter accounts.

   
   
5. Allow people to subscribe via email or RSS readers
   

   It is unlikely that your readers will constantly return to your website to check for new articles. Instead, you should provide them with a way to be automaticall updated when you post to your blog.

   RSS feeds, and associated software programs, allow you to do just that.

   
   
6. Make posts useful but personal



Somone who posts a tutorial or free advice and knows what they’re talking about are more likely to be contacted over someone who doesn’t.

blog, Marketing Advice, tips