Archive for December 2009


Dec/09

21

Focus on… Exhibitions

Create exhibitions that work

If you have the right exhibition event, with the right target customers, the right message and the right people manning the stand, then exhibitions offer a fantastic sales opportunity. Being able to identify these elements and put them into place is the challenge

Here is some advice when embarking on your next exhibition

  • An exhibition should be memorable and evoke a wish to visit
  • Focus your design and concept on your target audience
  • Use images from your marketing literature to maintain brand consistency and message
  • What you offer should be clear and interesting to the attendees. (Make it clear what product or service you are offering)
  • Your stand should allow the attendee to experience the brand and shouldn’t be a sales pitch
  • Even if your stand is small, make sure there is adequate lighting. For large space stands, don’t rely on expo hall to provide sufficient light
  • Text should always be large enough to see from a distance and positioned so its not blocked by people standing or stand fixtures such as tables and chairs
  • And finally. Make sure you have a system (paper or electronic) to capture customer details and enquiries.

Brian is our resident font of knowledge on everything relating to exhibitions. For the past 20 years he has been involved with designing, creating and managing a wide variety of different sized stands and can walk you through everything you need to do from start to finish.

Want to know more? Give us a call today to talk through your options.

Dec/09

16

Effective Briefs

At the start of the year there is always a flurry of marketing activity. Naturally, every company wants to have the best possible start and push ahead with marketing campaigns to promote their products and services. So here are a few pointers to make sure that you develop a great brief for us creatives to work with.

  • Give a general overview of your current situation and what objectives you want to achieve
  • Set realistic sales and profit targets. This will also drive how much you’re willing to spend marketing your products and services.
  • Determine who your key customer target types are. Be as specific as possible. It may be that different messages will apply to different customer types.
  • Any marketing campaign should be benefits driven.
  • The easiest way to do this is to take your product features and add ‘which means that’ to turn them into benefits.
  • Find the one benefit that is most motivating for your target customers. This allows the campaign to have a focus. (One main benefit might only be applicable to a specific type of customer, so always think about the individual customer types when writing the brief)
  • Explain how a customer can achieve this benefit. Think about the product or service and imagine you’re the customer – how do you think / feel about it? Look for any valuable insights.
  • How would you sell this product to a friend who is part of the target market? Try and explain in one meaningful sentence why the product or service will be beneficial.
  • Don’t focus on a creative concept or try and write headlines and copy. Focus on giving good information and allow H1 to use their experience to deliver a workable and creative campaign.
  • Don’t fill the brief with technical information. This will come later.
  • Write down all the words that make the product unique. Then try to construct sentences out of all the words you’ve written down.
  • Google your competitors. You might find information you haven’t thought about or focus you on what makes your products and services unique.

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Dec/09

16

DDS Exhibition

H1 Expo

We’ve been working with Totem to create an exhibition that would promote their print at home ticketing solutions. After being well received in both Birmingham and Las Vegas, the company has had in excess of 150 quality leads. Their unique and key benefit is that their system will bolt on to existing hardware, so customers don’t need the huge capital outlay to replace what they already have.

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Dec/09

11

Funny Pictures Dec 09

That's what Christmas shopping does!

That's what Christmas shopping does!

Compelling reason

Compelling reason

It works!

It works!

It's not coal you get...

It's not coal you get...

If birds could talk

If birds could talk

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Dec/09

4

Christmas Cards

santas How about this for a novel Christmas card. The Santas can either spell out your company name or the name of your customers. The cards are printed digitally so each individual card can be personalised. Interested? All we need is a spreadsheet of customers names and we can have the cards back to you within 5 working days.

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